SXSW raises interesting problems looking for solutions
March 28th, 2008 – by asimmonsOne of the biggest surprises for me from SXSW was the fact that I didn’t walk away with earth shatteringly new solutions for our problems. Instead, I had a clearer outline of everyone’s common problems.
Some problems looking for solutions include:
- How do we better utilize crowdsourcing?
Jeff Howe
“Using crowdsourcing as a cost-saving measure doesn’t work, community must be cultivated, respected and managed if they are to create economic value.”
- How do we build active communities online?
Derek Powazek CEO, Pixish
“Communities are Grown, not Built. People aren’t bricks. We need to create an environment where people want to be. Give people the tools they want. Trust them to do good. Reward good contributions with ego stroking, not money! Publish the bad. Expect the unexpected.”
- How do we incorporate the use of tactile in our applications?
Eris Stassi, Interaction Designer, Apple
“Twittering is an example of a tactile experience translated to digital environment. How do we introduce tactility to the digital environment?”
- How do we get more emotional in our applications?
- How do you monetize social media?
- How do you monetize mobile?
tagged: , communities, conferences, crowdsourcing, design, emotional, mobile, monetization, social, sxsw, tactile
Wendy Castleman
| March 28th, 2008 at 5:13 pm
I’m struck that none of these are CUSTOMER problems… crowdsourcing, tactile, and social media may be an approach to a solution, but they seem to be more technologist problems… these are OUR problems.
How do we get communities to be more active? gets to our problem: people aren’t engaging enough in our solution…
How can we monetize XYZ? gets to our problem: If I build it and offer it for free, how can I stay in business?
How do we get more tactile, emotional, etc? (Do we want to? Why? Why? Why?) gets to our problem: I want to be cutting-edge…
anna m. simmons
| March 28th, 2008 at 6:02 pm
Thank you Wendy, great comment!!!
Yes, exactly, these are the problems that SXSW participants were always complaining, discussing, talking about - so it is important to turn it around and look at it from the Intuit CUSTOMER perspective.
- How we make our QuickBooks online community more active and use “crowdsourcing” to all of our benefit?
- How can Intuit software be tactile and more emotional for higher value + delight for our customers?
- How can we make free apps be great for us and end users? (is this site it?)
- Can we come up with a monetization model for social so our customers can learn and adopt?
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