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Insights on products, technology & innovation culture

Test Your Way to the Right Answer

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Nearly 70 innovators sought to inspire and teach innovation at The Lean Startup Conference in San Francisco. One of those speakers was Mighty Handle’s Anita Newton. Her talk explained how the same innovative practices can be used to establish startups of all kinds. This is a story that originally appeared on The How and we’re republishing it […]

We Can’t Find Customers to Interview. Now what?

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In its “Now What?” series, The How connects startups with experienced entrepreneurs, who offer deep, relevant advice. This is a story that originally appeared on The How and we’re republishing it as part of our partnership with The How. Minute Sitter’s issue: We’re in the process of testing the market for an iPhone app that […]

D4D Series: Solving a Customer Problem

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Design for Delight (D4D) is comprised of a set of methods and techniques that Intuit uses to get to delight and innovation. They’re not tied to a project plan or any other process, which means you can use them at any time, depending on what you need to accomplish. This is the first of a five-part […]

Giving Voice to Good Ideas

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Hugh Molotsi, Vice President of the Intuit Labs Incubator and self-proclaimed introvert, talked about how Lean Startup methods at Intuit have helped surface game-changing ideas from quiet employees, front-line staff and unexpected corners of the organization at the Lean Startup Conference Dec. 8 at the Fairmont Hotel in San Francisco. Hugh Molotsi, Giving Voice to […]

D4D Series: Understanding Your Customer

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Design for Delight (D4D) is comprised of a set of methods and techniques that Intuit uses to get to delight and innovation. They’re not tied to a project plan or any other process, which means you can use them at any time, depending on what you need to accomplish. This is the first of a five-part […]

Building a Design-Driven Company

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The following was written by Intuit CEO Brad Smith and was featured in the Harvard Business Review: When Scott Cook cofounded Intuit, in 1983, many other companies were already offering software to help people track their finances. In fact, at least 46 similar products launched before Quicken, the product Cook created, which is why we […]

To Teach is to Learn

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One of the most effective ways to learn how to innovate is to teach how to innovate. That’s exactly what Katherine Gregg, a business operations manager at Intuit, learned when she and her colleagues taught design thinking to a group of underprivileged middle school students in Tucson. “We learned to make everything experiential,” Gregg said. […]

The Right Questions to Ask Before You Build Software

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People building new software products tend to have a lot of similar questions. To get useful answers, Ellen Sturm Niz spoke to  Lauren Gilchrist, product manager at Pivotal Labs, a leading software development consultancy. This is a story that originally appeared on The How and we’re republishing it as part of our partnership with The How. Ellen […]

Supportive Coding Communities Spark Innovation

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Engineers eager to build both virtual and physical products are using Node.js — a platform built on Chrome’s JavaScript runtime for easily building fast, scalable network applications. Intuit hosted NodeDay Dec. 5 and invited 14 representatives from companies like Technical Machine, Netflix, PayPal, NodeSource, Meteor, Joyent and Intuit to speak to more than 250 developers and engineers across the […]

The Power of Prototyping

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“A prototype is an early, testable version of an idea that comes in many forms and identities,” Interaction Designer  Vince Teodoro said. “They answer questions, validate assumptions and visualize ideas.” The concept of creating prototypes quickly and cheaply is shared by a great deal of successful innovators around the world. To better understand prototyping tools, Teodoro […]